End users do not interact with specifications and wireframes. Rapid, testable prototypes and early end-user validation enable the teams to focus on the end result. This minimises the need for internal specifications during the projects.

During the design phases, the focus is not on deliverables like in traditional UX design. The focus is on obtaining feedback as early as possible. This enables quick decisions and validation of utility + usability.

Growth hacking

Develop in record time and launch early. After the initial launch, Lean UX can be used for growth hacking. Analytics must be tightly integrated. A/B and multivariant tests can be driven on live installations to probe what makes the users happy.

This is not just for consumer products. Enterprise software should maximise utility and usability by iteration to ensure the solution has great value for the users.

There is no version 1 now and version 2 next year. That was when software was shipped in boxes. There is the version you run this week. And it is a lot better than the one last week.

Lean UX

Let's prototype everything with code. We start with Angular 6 on day one.

Early customer validation over releasing products with unknown end-user value
Collaborative design over designing on an island
Solving user problems over designing the next cool thing
Applying only the appropriate tools over following a rigid plan
Nimble design & immediate prototyping over heavy wireframes and specifications

Angular prototype with Google Maps and back end integration.
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